Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits.
Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.
It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions.
First of all, there is a correlation between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business. Since there are many rumors about Facebook Business Page Optimization on the Web, let’s put this straight.
Within this post, you will learn some essential rules that will leverage your Facebook page. Without further ado, let’s gets started.
How can you actually optimize your Facebook page ???
1) Choose the right name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
Related post: 7 ways to optimize videos for YouTube search
This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
2) Work on Your Page Details, a Checklist
Add a profile picture. It’s much more important than your cover image because it will accompany every page update, even when it’s shared to someone else’s timeline.
- The profile picture should be at least 180 x 180 pixels (and square).
- The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed).
- Add a cover photo. A cover photo is a nice way to make your page more eye-catching.
- Try changing your cover photo seasonally or when your business has important news.
- Instead of a cover photo, you can now use a video. It can be 20 to 90 seconds and should be at least 820 x 312 pixels.
- Enable a custom URL or “username” for your page. A username helps people find and remember your page. When you create a username, it appears in a customized web address (for example, facebook.com/yourcompany) for your page which makes it easy for people to type in the URL. It also helps a page rank higher for that username. Your username should match the name of your page as much as possible
Always complete your “Description” field, making sure you use all the allowed 250 characters for original content. Original content helps your page rank higher.
Add your website. This is self-explanatory; we always want Facebook users to get to your site easily.
Bonus tip: Link to your page from your website, too. This will get that page rank higher for your business name, helping you in your reputation management efforts
3)Select the Best Template
Pre-made page templates to help you optimize your page for the types of the business you are running, including:
- Shopping (This one has the built-in Shopping tab which allows you to feature products on Facebook.)
- Restaurants and Cafés
The template simply dictates the layout of buttons and tabs that have been found most efficient for specific business types. You can edit and customize them as much as you like after you pick one.
4) Select the Page CTA
You page’s call-to-action is located below your cover photo. You can choose a CTA from four main sections, so look for one that’s most relevant to your business:
- Book services
- Get in touch
- Learn more
- Make a purchase or donation
To customize your CTA button, click it and select “Edit Button.” There plenty of CTA options you can choose from. Some examples of Facebook CTAs include:
- Book now
- Start order
- Call now
- Email now
For each CTA, you’ll need to add the most appropriate landing page where the user will perform the suggested action.
- Add Page Tabs to Promote Your Products or Services
- Tabs are sections of your page’s content that appear below its name:
Standard tabs are Home, Posts, Videos, Groups, etc. However, you can also add more tabs that better match whatever your business is about. For example, you can opt to add the following buttons:
- Offers, to highlight your current offers
- Shop, to list the products you want to feature
- Services, to highlight your services
To change the tabs, go to “Sections,” then to “Edit” and scroll to the bottom of the page to view the list of current tabs and the option to add a tab.
- Upload Your (Hot, Seasonal, etc.) Products
Speaking of tabs, you can set up a Shopping section and add your products, one by one, by specifying their names and prices and uploading their photos.
The huge advantage of doing that (apart from giving your Facebook audience a separate shopping section where they can access seasonal offers and hot deals) is that you will be able tag your products in your page photos and videos. This way, if your video goes viral on Facebook, people will be able to click through to the product listing right from within the video.
5) Enable Reviews
Nearly all potential customers consult online ratings and reviews before making a purchase. I am one of those customers, and I’ve noticed that Facebook reviews tend to be more positive than those on other platforms.
This may be due to the fact that Facebook is a very personal platform—people don’t go there first to vent their frustration at companies. On the contrary, they are there to talk to family and friends.
That being said, Facebook is perfect for publicizing your customers’ reviews. To do that, go to “Settings,” and click “Edit” next to “Review” to allow visitors to review your page. If things go wrong (and that may happen to the best of us), you’ll be able to switch those reviews back off going forward.
6) Update and Engage
No optimization tactic can save your Facebook page unless you update it often and engage with your audience. There are a few audience-building hacks you can try:
- Ask questions to engage your followers in discussions.
- Post curated content (with the help of tools like DrumUp which saves tons of time).
- Upload short, well-annotated videos.
- Stream live videos from (virtual) events.
- Tag other business pages you (industry tools and non-profits).
- Upload images (Collages, quotes, team photos, etc.).
You can use visuals to further market your business, without being to “salesy” or intrusive. I use Bannersnack to create visual content for my social media accounts. You can create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver.
Furthermore, you need to reply to your customers within minutes on Facebook, even if it’s just a polite boilerplate message to let them know you are on it. Your Facebook followers will see how fast you tend to reply on Facebook:
7) Research Your Competitors’ Facebook Strategy
You can get great insight into how your competitors are growing their Facebook presence by using these two tools.
Serpstat will let you see which search queries drive traffic to your competitors’ Facebook pages. Unlike other similar solutions, Facebook shows ranking data on a page level (instead of a domain), which means you can simply type in your competitor’s page URL to see where it ranks for popular keywords.
Knowing which phrases your competitor’s page ranks for in Google will help you understand the kind of content yours needs.
BuzzSumo has a helpful “Facebook Analyzer” feature that crawls popular Facebook pages and lets you see which updates got the most likes, comments, and shares. You can use its filters to find particular types of updates your competitor is using.
For example, type in your competitor’s Facebook username, and then restrict results to “Questions” to see how your competitor is engaging fans in relevant discussions.
This analysis will give you a ton more ideas on how you need to optimize your Facebook page to build followers and engagement.
8) Pin Important Posts to the Top of Your Page
Pinning an important post to the top of your Facebook page lets you spotlight that post and boost visibility. To pin a post, simply click the arrow in the upper-right corner of the post and select Pin to Top from the drop-down menu. Here are some types of posts you might want to stick to the top:
- Pin posts that are time-sensitive, such as posts promoting upcoming events or contests with deadlines.
- Spotlight your top content. If you’ve put a lot of effort into creating one piece of really awesome content like a blog post or ebook, consider giving it some extra love with a pinned post.
- Feature content you’ve produced in partnership with other companies. Pinned posts offer an opportunity to promote your partners and spotlight collaborative content.
This can be especially useful if you’ve managed to get a high-profile guest to write on your blog or work together on a piece of content
In conclusion, create a Company Milestone Timeline on Your Page. Milestones are a special type of Facebook post that spotlights notable achievements and events from the past.This is a great way to share your brand’s history and give some historical context for your company. For example, did you know Taco Bell was the first fast-food restaurant to offer free drink refills? We’re all forever in their debt.
Feel free to drop your opinions and questions in the comment section